In 2005, a report by the CA Attorney General’s Office noted that physicians and other health care providers were not complying with State efforts to report and manage IPV. Shortly thereafter BSCF initiated a project to raise awareness among CA physicians of their legal reporting requirements as well as state and local resources available to help IPV victims. BSCF was aware of MDI’s award-winning research in IPV education and sought MDI’s help in creating a customized, cost-effective IPV education program for CA physicians.

MDI prepared a direct marketing campaign to promote the online IPV program in CA and collaborated with major CA professional organizations and the Medical Board of California to raise physician awareness of IPV. This project was endorsed by all major primary care professional societies in CA. During 2 years, the IPV program was used by 1,900 physicians, two-thirds of whom stated that there was a "very good" or "excellent" chance they would make changes in their practice based on what they had learned in the program.