Improve domestic violence management skills of CA physicians
Blue Shield of California Foundation (BSCF) has a long-term mission to reduce the damage caused by intimate partner (domestic) violence (IPV). As the charitable arm of Blue Shield of California, BSCF is also closely tied to the physician community.
In 2005, a report by the CA Attorney General’s Office noted that physicians and other health care providers were not complying with State efforts to report and manage IPV. Shortly thereafter BSCF initiated a project to raise awareness among CA physicians of their legal reporting requirements as well as state and local resources available to help IPV victims. BSCF was aware of MDI’s award-winning research in IPV education and sought MDI’s help in creating a customized, cost-effective IPV education program for CA physicians.
MDI worked with a national IPV expert to revise its existing CME program to teach CA physicians about their specific state reporting requirements for IPV and to familiarize them with community IPV resources in CA. MDI developed a Website that allowed anyone to use the customized online program and provided up to 16 hours of AMA Category 1TMCME credit for free to licensed CA physicians. The Website also provided information on program use and user evaluations to MDI and BSCF.
MDI prepared a direct marketing campaign to promote the online IPV program in CA and collaborated with major CA professional organizations and the Medical Board of California to raise physician awareness of IPV. This project was endorsed by all major primary care professional societies in CA. During 2 years, the IPV program was used by 1,900 physicians, two-thirds of whom stated that there was a "very good" or "excellent" chance they would make changes in their practice based on what they had learned in the program.